This is a time for action. A time to seize the moment.
It’s not a time to retreat.
Refuse to allow this crisis to stop you and your business from succeeding.
Learn more about the incredible Market Accelerated course HERE!
This is a time for action. A time to seize the moment.
It’s not a time to retreat.
Refuse to allow this crisis to stop you and your business from succeeding.
Learn more about the incredible Market Accelerated course HERE!
Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is.
Word of Mouth is easily the most powerful form of marketing and is absolutely free. People talk about ads they see, experiences they have and the products they purchase. If you treat people right and spread the word about your new products/services in a positive way, you’ll attract the right customers and client who will sustain your business for a long time.
Now, as positive as word of mouth can be for your business, the other side of the coin is how negative it can be as well. Bad news seems invariably to travel faster than good news and if you have a less than high-quality product or weak customer service system, then your customers will tell everyone they know to not buy your products and services.
The age of technology has proven to be an amazing benefit in the world of word of mouth. With blogs, podcasts, online marketing, forums, social networking and all the other online mediums available and making it easier and easier for consumers to share their experiences. And, remember this is all free advertising for you.
Let’s take a minute to talk about the importance of shortening the customer decision cycle to help customers/client choose more quickly and easily. There are three great ways to increase sales by shortening the decision cycle. They are:
Increase the overall dollar amount customers spend on each purchase
Increase your number of customers
Increase frequency of purchases
Let’s take a deeper look at decision speed. Offer simplicity, ease and a fun purchasing atmosphere and you’ll help your customers make their decisions quicker and more confidently. When this happens your customers will buy more frequently, spend more money than usual, refer friends and make the decision to purchase more quickly. This can raise your market share by over 100 times.
The time it takes your customer to decide and purchase far outweighs any other component of marketing. When you focus on customer decision speed it forces you to take a hard look at your company and brand image, positioning, value, customer service, guarantees and product quality.
The next area I want to talk about quickly is how to minimize the friction, or stress, involved with decision making. No matter how easily people find decision making there is a certain amount of anxiety we all experience when making a purchase, especially from a new source or for a large amount of money. When you help to minimize this emotional response, you will soothe your customers’ anxiety and they will make their decision quicker and more confidently.
There are a few secrets to accelerate the customers decision making progress:
Your benefits, features, claims and promises must be obvious, clear and concise.
The information you offer must be complete, easy to understand, credible and balanced.
Use comparisons that show a marked difference.
Your guarantees must be rock solid, and more than the customer expects.
Make trial periods easy.
You must have simple evaluations of your products or services.
Testimonials need to be relevant and positive.
Your support, delivery and other operational systems must be perfect.
Your website can be as good as you make it. You can offer more than information; you can offer an experience that guides your customers gently through the decision-making process to make it easy for them to buy. Take it a step beyond by offering toll-free support numbers, software downloads to help with the process or other classy and informative ways to reassure your customers that you are there with them every step of the way and have nothing to hide.
This wraps up the first post in our series on word of mouth. If you need help identifying your target market and the issues they are experience in their purchasing experience that is making their decision time long, try our GUIDED TOUR and work with one of our coaches to come up with the best way to smooth out your purchasing experience.
Also, make sure to check out our new course, Marketing Accelerated, if you’re looking for ways to increase your leads and conversions in addition to making your website and online marketing significantly more effective.
Next time we’ll move forward with word of mouth and talk about the power of word of mouth and what exactly this powerful tool is and can be used for.
The last few posts in this series have talked about how to multiply the resources that you’ve worked hard to maximize. So far, we’ve covered:
Today we’ll finish up this series with the last three ways to multiply your maximized resources. We’ll cover:
These areas are all key to keep up the momentum you’ve found in making what you have work harder for you.
Finding Your Pot of Gold
You must always have a goal you’re working toward in order to stay on course. Your goal needs to be something you can attain and utilize your full potential. Don’t be afraid to aim high, just make sure you are clear on what your goal is and exactly what you need to do to get there. You need to continue to hold yourself accountable to your goal and raise the bar as you accomplish the steps to your goal.
Stay at the Top of Your Game
Once you’ve mastered these areas, you need to make sure you are staying competitive and constantly coming up with new ways to use your new tools. Don’t rest on one success when there are more on the horizon. To continue to be successful your business must continue to learn and revolve.
Wealth from the Inside Out
Wealth and riches are defined within yourself, not by your profits or the world beyond. You can use all these strategies in both your business and life to find a greater level of success. When you naturally reflect who you are and what you mean, you will automatically attract the right people to you. This will happen in life and in business.
You are capable of reaching your goals as long as they are well-defined, and a solid road is built to them.
Throughout the last seven lessons we’ve talked about how to take a hard look at the resources you currently have right in front of you and maximize them to get the most out of what you already have. Then turning around and multiplying those maximized resources to take them to the next level.
If you need help with any of these areas, steps or processes, try our GUIDED TOUR to gain access to our resources, tools and business coaches-All there to help you succeed.
Also make sure to check out the FREE Momentum Series, which will help you to gain clarity on where you want to go, WHY you want it, and how to get there!
Speaker 1: (00:00)
Hey, this is Jeff Heggie. Thanks for joining again or if this is your first time, welcome to our success strategies is something I started just kind of to talk about different things we can be doing to make sure that we’re staying productive and getting things done while we’re facing this coronavirus pandemic and today what I want to talk about are a couple different things. One is as we’re in quarantine or social distancing, whatever you’re having to do right now, how important it is to still stay connected, staying connected with your team was your employees with those that you work with, but also with friends and family and different stuff like that. But how do you do that when you’re in quarantine? One, pick up the phone, text, whatever you want to do. Use a zoom call. There’s a lot of ways we can still stay connected.
Speaker 1: (00:47)
You know, yesterday was my wife’s birthday and we’re in quarantine and how do you throw a surprise birthday party for someone when you’re in quarantine? We had our out in our front yard eating, eating cake and celebrating her birthday. And we had arranged to have a lot of friends and neighbors just drive by and come say hello, honk, rolled down the windows, wish her happy birthday, that sort of thing. So there’s a lot of ways that you can still stay connected with people and I think it’s really important to make sure that you’re doing that for yourself, for others and especially for your team. So that’d be the first thing I want to talk about. The other thing was, the topic of knowing your why Simon Sinek. Uh, you know, I love how he’s taught that. That’s something, that’s how I first came to know who he was when he talks about knowing your why.
Speaker 1: (01:35)
He says, once you discover your ‘WHY’, you’re better able to align your beliefs with every choice and action that you take in order to do greater things and get more from fulfillment out of the things that you do. Um, he talks about a lot about it with companies, but on a personal level too, you know, you’ve got to know what your why is as you’re making choices and doing different things. People, the way he said it with companies is people don’t want to buy what you do. They want to buy why you do it. And so really knowing what your why is an important thing. And I think a lot of people believe that they know what their why is, but they don’t know it on a deeper level. And the reason I got thinking about this was for a couple of reasons. Um, I wrote an article in my blog on August 1st of 2019 and it was called seven levels deep.
Speaker 1: (02:27)
And over the last couple of weeks it’s been the most popular article on my website on www.JeffHeggie.com. So if you want to learn more about this, go, go check out that article. I talk about Simon Sinek and I talk about the seven levels deep exercise, but I also on www.JeffHeggie.com my momentum training is free right now. And this is one of the things that I talk about. I go through this exercise, really learning what your why is. And so if you want that free momentum training, go to www.JeffHeggie.com And you can signed up on that and take a look at that and learn from that. But you know, as as a way of motivation as well, there’s a lot of things that when things get tough and we go through hard times or we’re in quarantine and we have a day that we don’t have much motivation, it’s what’s the why behind what you’re doing that’s going to drive you and keep you motivated and get you up in the morning to go do things.
Speaker 1: (03:27)
And as I said, you know, a lot of people think they know what their why is, but in reality, they don’t know it on a deeper level. But once you figure it out on a deeper level, it’s that much more meaningful to you and it’s that much more effective in keeping you motivated and keeping you moving forward. So really encourage you to go www.JeffHeggie.com and get that free motivational Momentum Training. And I think it’s the third video that I talked about this and it’ll take you through an exercise to look at some of your goals that we figure out throughout that course and figure out what your why is behind each of those and really find a deeper level to it. And then the other thing I just want to remind you about tomorrow, Thursday the 16th, um, 12 o’clock, Arizona time mountain standard time.
Speaker 1: (04:12)
I’m hosting my free, virtual focus group for business owners. We’re going to be talking about different marketing strategies and things you can implement right now while we’re in the middle of this pandemic. And you can be running your business as usual, but love to have you join there as well. You can sign up for that. Go to www.JeffHeggie.com and scroll down to the bottom where the courses are and everything and you can do that. Or go to www.JeffHeggiecoaching.com/webinar and register there. But love to have you join us there. We’re going to talk about a lot of great marketing ideas, but also today’s message. Knowing your why. Really want you to figure that out and use that as something that’s going to keep pushing you forward and keep motivating you to do the hard things while we’re in this pandemic. So go to www.JeffHeggie.com Find out more about that. If you have any questions, contact me directly, email@example.com send me an email. I’d really love to hear from you. Thanks and have a great day and we’ll talk to you again tomorrow.
Day 10 Success Strategies – Gratitude & Focus
If you enjoy this short video and would like to see more from this series, click HERE
Speaker 1: (00:01)
Hey, welcome back. Thanks for joining again today and if this is your first time joining, I appreciate it. If you’d go check out some of the other videos I’ve done, just go to www.JeffHeggie.com and go to Success Strategies up at the top and you’ll be able to see all the other ones. But hopefully these have been useful for you and you’re getting something out of them. I know I have, it’s been nice doing them because it makes me think about things and I’ve just enjoyed doing it. So hopefully this has been a benefit for you as well. I actually, when I was coming home from my run today, I actually recorded one of these already to post and was going to use, but I’ve had some thoughts since then and I wanted to add a few things. So I’m going to do it again.
Speaker 1: (00:39)
I’m going to talk about a couple things. One, what I talked about this morning, was talking about the things that we focus on because really what we focus on is ends up being the life that we live. And as we like we’re, we’re sitting here on Friday. Again, I talked about it, I don’t know when it was a few episodes ago that I talked about, you know, setting your goals, setting your intentions, um, while you’re working from home and we’re in this pandemic that you can make sure you’re still productive, getting things done. And so I want you to look at your week and see what you did accomplish. And I didn’t get this posted as early as I thought, but even if you’re not seeing it till later on, look at what you still have to accomplish throughout this week to make this a successful week for you to make it so that you’ve accomplished everything you set out to do on Monday and put your focus on that.
Speaker 1: (01:34)
Put your focus and effort and put all your energy and make today if it has to be the most productive day of the week and get things done so that you can wrap the week up and either go into the weekend for more work or be with family or whatever. It’s going to be with everything that you wanted to accomplish by Friday down and out of the way. Um, you know, when we talk, when we talk about focus, there’s a common saying that you hear energy flows where, sorry, where focus goes, energy flows. And so as you really focus on the things that are most important to you, you’re going to be able to put all your energy there and that’s when you’re going to accomplish those things. So that’s number one. That’s what I wanted to talk about. But there’s also, I just got off the call with a client that we talked about something that I want to share as well.
Speaker 1: (02:27)
It’s something that I’ve done myself in the past. I’ve had clients do it in the past. I asked this client to do it and it was actually a good friend of mine, Joseph talked to me about it just a while ago. I’m with Jim quick if you don’t know Jim quick. I knew of him, uh, some of his work, but after Joseph talked to me about it and some of his things that he was teaching, I went and started studying some of gym stuff and I actually ended up being in a course right now. I wanted gyms and the thing that Jim was talking about in the thing that Joseph brought up to me was how a gratitude journal can help people that are dealing with anxiety and depression. And so, you know, with myself or with these clients that I’m working with, that wasn’t the intention of the gratitude journal.
Speaker 1: (03:15)
But I, I agree with it. I think there’s a lot of opportunity there to use a gratitude journal to help you with that. But there’s also a lot more than comes out of it that I think is very worthwhile. And if you’ve never done one before, give it a try. Just give it a week. Go for a week, see how it goes. And I’m going to give you two different ways to do it. One for yourself and one for you and a significant other or a friend or whatever it might be. Number one is just this client that I was just working with. Uh, she meditates every morning. And so what I asked her to do is immediately after her meditation, just spend five minutes and just start writing about things that you’re grateful for. And I told her one day it might be deep and really meaningful and the next day you might be saying, you know, I’m grateful that I got out of bed this morning.
Speaker 1: (04:08)
But just start writing and recognizing all the blessings you have in your life. Because even if you’re having a terrible day, even if things are going awful, the fact that you can spend some time and focus on some things that you’re grateful for will go a long ways. And so spend at least five minutes a day writing in a gratitude journal that your focus on those blessings in your life and you’re going to see a shift in a see a mindset shift and you’ll start recognizing and realizing that even when things are bad, your life is full of blessings and opportunities. Now the other way, and I did this actually, I don’t know, I believe it was Darren Hardy. I learned it from, um, I wrote a gratitude journal every day for I don’t know how many months, but what I would write in it is everything that I was grateful for about my spouse, about my wife, Tamara.
Speaker 1: (05:04)
And just every single day I wrote, you know, just a few lines, a paragraph of something I was grateful for. Sometimes, like I was saying with this gratitude journal, sometimes it was deep. Sometimes I was grateful that she did my laundry. Um, sometimes I was grateful that she folded my clothes, made me dinner, whatever it might be. But every day I wrote about something that I was grateful for. And what I noticed is I started looking for things that she was doing that I was grateful for. So every day I was recognizing those things that whether she was purposely doing something for me, going out of her way to do something or if it was just what she does every day, I was recognizing all that she does for me, my family, whatever it is. And so I want you to do that. Whether it’s a spouse, a friend, family member, whatever, try that as well.
Speaker 1: (05:57)
Start writing in it everyday. Something you’re grateful for, what they’ve done, what they do. And, and then the best part was she didn’t know I was doing it. And then one day I gave it to her and you know, it was pretty meaningful. It went a long way in helping solidify and build our relationship for her to be able to go through there and see the, I actually recognized all the different things that she did. Um, you know, there’s so many times that your spouse does things that they don’t get recognized for. And when you do something like that and they can see that you appreciate it, that you don’t take it for granted. It goes a long ways and I think the opportunity to do that was helpful to me, but it was helpful for her as well to see that I recognize those things.
Speaker 1: (06:49)
So again, looking at end in this week, it’s Friday, uh, hope you have a great weekend, whether you’re working, spending time with family, whatever it is, hope it’s great and productive and you can get things done. But really focus on getting things wound up for your Friday, what you wanted to be accomplishing by this time. When you sat down on Monday and you were looking at what you wanted to get done, let’s get it done. Get caught up. If you’re ahead, get some extra done, whatever it is, and then, you know, take some time to start five minutes a day is all it’s going to take. You can figure out how to carve out five minutes, especially right now, when everyone’s home, five minutes a day, write in a gratitude journal, write everything you can think of that you’re grateful for. Every day it’s going to be different.
Speaker 1: (07:35)
There’s going to be days that it’s the same things over and over. You’re grateful for the exact same things, but it’s gonna change your focus. It’s going to change what you’re focusing on and it’s gonna help you to recognize those blessings. And then the same thing, doing one for your spouse or for someone else will wreck. You’ll start to recognize and focus on the blessing they bring to your life as well. So thank you. Have a great day. Have a great weekend, and I probably won’t see you til Monday, but we will do another one of these then and keep in touch. Go to www.JeffHeggie.com and sign up for the Momentum Training, it’s free. Yesterday I talked about signing up, going through that and then giving me some feedback. I would love to hear feedback on it. Please. When you go through it, it’s only three videos that’ll come out every couple days and the, I think the longest one is 30 minutes and the rest are about 1213 minutes.
Speaker 1: (08:30)
It doesn’t take a lot of time, but I think there’s really some impactful information in there that will be helpful for you as you’re dealing with things as we’re going through this pandemic. But even if, whether we’re in this pandemic or not, there’s some great things that talks about the Momentum Cycle and how to build confidence and how to change cycles when you’re on a downward cycle. And then it goes into creating your path and finding out what your goals are, where you want to be in a year, and how you’re going to get there. And then on the last day it talks about figuring out for each of your goals what your why is, why you truly want to do it. And it’s a, it’s a really cool exercise to go through that. It’s not just here’s my why, this is why I want it. It makes you do some thinking and it makes you dig down and you’ll realize some things that you didn’t know before. So thanks and again, go to www.JeffHeggie.com to get that and we will talk to you again on Monday. Take care.
As a business and success coach I’m often asked for advice on various topics. Recently I had a request from a client to just give them one thought or idea to focus on each day. As I thought about that, I made the decision to do it on a bigger scale than just helping one of my clients. I’m not sure how long this will go on for, but at least for now, while we are dealing with COVID-19 and the Coronavirus Pandemic, I’ll be sharing a daily success strategy and I’ll be making it public.
Below you’ll find my video from today, but you can gain full access to them by visiting my DAILY SUCCESS STRATEGIES page
The next series of my small business marketing posts will cover how to take maximizing resources and multiply them for even bigger results.
In this first of the four-part series we’ll cover:
Call in the Troops
Finding and securing new clients can be exhausting and expensive. Instead work with other companies to help you find new clients. Find solid companies with secure, positive relationships with their customers/clients. Also, ensure that their products/services are not directly competitive with yours.
Contact prospective partner companies and talk with them about helping promote your products/services to their clients. Always offer them a commission on the sales that come from their client lists.
Make sure to include these key points in your proposal:
Bring ‘Em Out of the Woodwork
If you take the time to put together a solid referral system, you’ll draw new customers/clients out of the woodwork through everyone you already know. You can start doing this through first showing all your current clients how much you care about them.
Then show them how your products/services can significantly improve their lives or businesses. If you can do this consistently, they will naturally and comfortably bring new clients right to you.
Black Sheep Clients
One of the best ways to rejuvenate business is to find your stray clients and offer them something amazing. First you need to understand why they strayed and are no longer purchasing from you. There are generally three reasons why customers/clients leave. They are:
The best way to bring these clients back is to simply contact them. If you don’t make the first move, they’ll never come back. You make an appointment to visit them or call them if it’s not possible to meet in person.
Talk openly with your stray clients. Let them know you noticed they were no longer working with you and that you’d like to talk with them about their experiences with you and how you can improve things to work together again. Take the time to make them feel special and work hard to make sure their experiences with you going forward are the best ever.
This wraps up the first three areas on how to multiply your maximized resources. If you need help working on any of these ideas or processes, try our GUIDED TOUR to work with an experienced business coach. Also, make sure to get registered for our Momentum Course while it is still available for FREE!
Next time we’ll talk about the next three areas of multiplying your resources. They include: Olympic-Size Sales Staff, Open Sea Fishing and Call for Back-Up.
In our recent post, “Maximize Your Resources – Part 2,” we talked about three more ways you can work on maximizing your current resources. They included:
Today we’ll talk about the last three areas you can work on to maximize your current resources. They are:
An Offer They Can’t Refuse
The secret to success is to stay ahead of your competitors – maintain a competitive edge. To do that you need to make it easier for your customers/clients to say “yes” rather than “no”. You do this by eliminating all the psychological, financial, physical, emotional and other roadblocks they may have.
You can take the risks for them by offering warranties and guarantees that make the customer feel more confident in you, your business and your products/services. You also must be serious about your offer and follow through if a situation does arise. The quickest way to the bottom is to play games or take back a warranty or guarantee.
Would You Like Fries With That?
It’s the oldest trick in the book. I mean, really, how many times a week do you fall for it? Every time you sell a product or service, you need to offer an add-on, upgrade or back-end product to go with it. These products must be complementary to the original product being purchased and must create a higher perceived value.
Avoid the Edge of the Cliff
Continuing to test and measure your systems, products, marketing methods and all other aspects of your business allow you to see problems before they happen and therefore avoid falling off the edge of the cliff.
Here are a few specific areas you can test for potential improvements:
Through testing these different areas you will find products/services where you can raise the price, maybe others where you can lower the price or offer that product as an incentive item, and find many other areas for improvement that will better utilize your current resources.
This wraps up our series on how to maximize your current resources. If you need help working through any of these or the previous areas, try our GUIDED TOUR to learn about our amazing online coaching options. You can also explore our other options at www.JeffHeggie.com, which includes our On Demand Business & Marketing Online Classes, our E-Learning Marketing System, our Inner Circle Mastermind, One-on-One Coaching and more.
Today you can also get my popular Momentum Training Series for FREE! Click HERE to check it out.
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