Tag: online marketing

We Must Seize This Moment

This is a time for action. A time to seize the moment.

It’s not a time to retreat.

Refuse to allow this crisis to stop you and your business from succeeding.

Learn more about the incredible Market Accelerated course HERE!

Multiply on Your Maximizing Resources – Part 3

Over the last few posts, we talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients
  4. Olympic-Size Sales Staff
  5. Open Water Fishing
  6. Call for Back-Up

Today we’ll cover the next three:

  1. Go Big Online
  2. Bartering with the Best
  3. Give Away the Farm

Go Big Online

There are businesses that solely operate online, there are those with only physical addresses and there are those who do both. Those who do both are by far more successful than the previous two. When you take the time to establish an online presence you open up your business to the entire world, through a few clicks of the mouse.

To successfully sell products online, you need to:

  1. Offer high-quality products/services that people want.
  2. Build an attractive, effective website that’s user-friendly.
  3. Generate high-quality traffic at a low cost.
  4. With all of these things in place, you can find success with your online exposure.

Bartering with the Best

If you’ve ever gone to a yard sale and paid the sticker price, then you need to up your bartering game. Everything is negotiable and you need to take the time to barter with your suppliers. Companies are always open to bartering and when all is said and done you could find yourself saving significantly on the things your business needs to operate smoothly.

Give Away the Farm

Ok, so not literally, but you have to be willing to stay in contact with prospective clients and offer them products and services they are going to need. You don’t know what they need until you offer them everything you’ve got then work with them to put together the perfect package to fit their needs.

When you take the time to put yourself at the front of their minds, they are more likely to work with you going forward. You can do this by offering free newsletters, a free consulting session, or other valuable tools.

This wraps up these three areas of multiplying on the resources you’ve maximized. If you’re not sure where to start or are feeling a bit overwhelmed, try our GUIDED TOUR to work with one of our amazing business coaches who can help you navigate these peaceful waters.

Also, make sure to get our Free Momentum Series training that will help you to get clarity on your future and give you a way to guide yourself along the way!

Next time we’ll finish up this series with the last three ways to multiply your maximized resources. We’ll cover:

  1. Finding Your Pot of Gold
  2. Stay at the Top of Your Game
  3. Wealth from the Inside Out

Multiply on Your Maximizing Resources – Part 1

The next series of my small business marketing posts will cover how to take maximizing resources and multiply them for even bigger results.

In this first of the four-part series we’ll cover:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients

Call in the Troops

Finding and securing new clients can be exhausting and expensive. Instead work with other companies to help you find new clients. Find solid companies with secure, positive relationships with their customers/clients. Also, ensure that their products/services are not directly competitive with yours.

Contact prospective partner companies and talk with them about helping promote your products/services to their clients. Always offer them a commission on the sales that come from their client lists.

Make sure to include these key points in your proposal:

  • Ensure that your products/services don’t compete with theirs.
  • The partnership will not take away from their current or future sales.
  • The partnership will increase their profits.
  • They won’t have to do nor spend anything on the partnership.
  • You will produce all needed marketing materials.
  • You will offer an unconditional guarantee on all products/services.

 

Bring ‘Em Out of the Woodwork

If you take the time to put together a solid referral system, you’ll draw new customers/clients out of the woodwork through everyone you already know. You can start doing this through first showing all your current clients how much you care about them.

Then show them how your products/services can significantly improve their lives or businesses. If you can do this consistently, they will naturally and comfortably bring new clients right to you.

Black Sheep Clients

One of the best ways to rejuvenate business is to find your stray clients and offer them something amazing. First you need to understand why they strayed and are no longer purchasing from you. There are generally three reasons why customers/clients leave. They are:

  1. Unrelated causes that have nothing to do with you
  2. A problem with their last purchase
  3. No longer benefit from your products/services

The best way to bring these clients back is to simply contact them. If you don’t make the first move, they’ll never come back. You make an appointment to visit them or call them if it’s not possible to meet in person.

Talk openly with your stray clients. Let them know you noticed they were no longer working with you and that you’d like to talk with them about their experiences with you and how you can improve things to work together again. Take the time to make them feel special and work hard to make sure their experiences with you going forward are the best ever.

This wraps up the first three areas on how to multiply your maximized resources. If you need help working on any of these ideas or processes, try our GUIDED TOUR to work with an experienced business coach. Also, make sure to get registered for our Momentum Course while it is still available for FREE!

Next time we’ll talk about the next three areas of multiplying your resources. They include: Olympic-Size Sales Staff, Open Sea Fishing and Call for Back-Up.

Marketing and Advertising – Generating More Leads For Your Small Business

Business owners today are in the fight of their lives. The global economy is in shambles, they have no additional revenue sources they can tap into for financial support during lean times – and perhaps worst of all, marketing and advertising just don’t work as well as they used to. In fact, for many small business owners, marketing isn’t producing any results for them at all… and their financial situation is growing more desperate by the day. As a business owner or entrepreneur, if you’re struggling right now to generate more leads and clients for your business, and you need to find immediate ways to dramatically increase your business’ bottom-line revenue, over the next few issues of SAVVY The Business Magazine I’ll show you how I can help you make all of these problems disappear forever. Over the next few issues, I’m going to give you back door access to a series of powerful business growth strategies that are some of the most powerful revenue-generating strategies ever created. So let’s get started.
Small Business Owners - Marketing and Advertising
Photo by Pixabay on Pexels.com
More Leads – Marketing and Advertising Let’s face it. The major hot button for most small businesses these days is the ability to generate leads. All small businesses want more leads, but few of them know how to successfully attract customers to their business. As a coach, I have in-depth knowledge and skill when it comes to generating leads. So here’s the process I use to do this. If you’re like 99% of the business owners I speak with, you may often feel lost or overwhelmed as you try to navigate through all the various options available these days. Websites, social media, SEO, email marketing, Facebook, pay-per-click and so on. Let me do you a favor right now and completely remove that overwhelm from your life forever. Are you familiar with the 80/20 rule? For business owners, it means 20% of what you do every day is generating 80% of your total annual revenue. In other words, you’re only doing a few things daily that makes you most of your money. I can tell you specifically what makes up that 20%, and that’s all you really need to focus on. There are 5 areas that make up that 20% – leads, conversions, transactions, pricing and profits. To show you the potential impact we can have in these five areas, I use a tool called a Profit Growth Calculator. Do you by chance know the exact number of leads and sales you’ve made over the past 12 months? No! That’s OK… let’s plug in numbers for a make-believe business. Let’s say your business generated 1000 leads in the past year… and your average conversion rate was 25%. Let’s also say your customers bought what you sell 10 times throughout the year… and they typically paid on average around $100 per purchase. Finally, let’s say your profit margin per sale is only 25%. Notice at the bottom that you’re earning $62,500 annually. But, look what happens if we simply increase each of these 5 areas by a meager 10%. You would see your annual revenue almost double from $62,500 to over 6 figures. By the way. Most business owners would KILL to almost double their revenue, wouldn’t you agree? Now, watch what happens if you could increase each of the 5 areas by 50%. Your business would skyrocket from $62,500 to almost half a million dollars annually. Now, you may be thinking 50% gains in each of these 5 areas would be next to impossible. Let me assure you, a 50% increase is possible, and I’m going to prove it to you right now. When asked, most business owners tell me “word of mouth”, or more often than not “referrals”, are how they generate leads. Referrals are obviously an excellent lead source. In fact, it may be the best one by far, but the problem is you never know when you will get them. They’re not reliable and you certainly can’t generate them whenever you want. 99% of businesses today do have a website. Do you know for sure how many leads your website generates every month? Do you know for sure how many sales your website produces every month? Can I show you why your website isn’t generating leads or closing sales for you. Here’s the key to successful marketing. You MUST be able to enter the conversation taking place in the head of your prospects. Or, another way to look at it is to be able to address the number one question on your prospect’s mind at just the right time. So how do you do this? It’s actually quite simple when you know and understand the fundamentals of marketing. The conversation that’s taking place in EVERY prospect’s mind revolves around two major points. There’s a problem they have, and they don’t want… and there’s a result they want but don’t have. Now believe it or not, there is actually a marketing formula we follow that takes these two points into account and spits out a message so compelling it practically forces your prospects to buy what you sell. It’s called the Conversion Equation, and it looks like this – Interrupt, Engage, Educate and Offer. The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral, or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline… and it MUST address the problem your prospects have that they don’t want. The Engage is your sub-headline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have. The Educate is the information you provide… either verbally or in writing… that presents evidence to your prospects that you and your product or service are superior in every way to your competition. Unfortunately, MOST businesses aren’t different from their competitors, and that’s why you MUST innovate your business to create what we refer to as a market-dominating position. You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price. And finally, the Offer. You MUST create a compelling offer that makes it so irresistible your prospects can’t turn it down. But, here’s another critical fundamental of marketing. Because of the saturation of marketing messages these days, most prospects have become numb to most marketing. Following our Conversion Equation can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell. For most businesses today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision. Following the Conversion Equation reduces the touch points to somewhere between 5 to 12 points of contact. But here’s the key… most businesses don’t follow up with their prospects at all, and this provides a HUGE window of opportunity for ANY business that does follow up… to position themselves as the dominant force in their industry. But, in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you MUST find a way to collect their contact information, and that’s the purpose of your Offer. Most businesses offer something that only appeals to prospects we call NOW buyers – prospects ready to make an immediate purchase. Unfortunately, NOW buyers make up less than 1% of the total number of prospects that are in the market to buy what you sell. These businesses typically offer prospects a free consultation, a discount, a coupon, a free assessment, a complimentary quote, or the biggest mistake of all… CALL US! For most businesses, all of their marketing material… their website… their business card… all list their phone number as their sole offer… and that ONLY appeals to that 1% of NOW buyers. The remaining 99% of viable prospects are “investigating” and gathering information about what you sell. They’re searching for information because they want to determine who is offering the best value. You see, prospects DON’T shop price – they shop VALUE! The only reason prospects consider price is that most businesses don’t give them any other value proposition to consider except price. Remember what I said a moment ago about making your business unique – creating a market-dominating position? Most businesses don’t do that, and since they… and all of their competitors… look exactly the same, prospects are FORCED to shop price. So, with these fundamentals in mind, let’s see how your website stacks up to them. Let me tell you about a website we recently revised for a child psychologist so you can see what I mean. His website was typical for his profession. He had a very generic headline – Parenting Advice and Resources from Dr. John Smith He has to have a headline like that because he’s attempting to be all things to all prospects. Basically, this doctor helps parents deal with adolescent problems. He had a list of the 9 areas he specialized in – emotionally disturbed kids, behavioral problems, teen pregnancy, peer pressure and so on. So, let’s compare this site with the fundamentals we just discussed. First, you MUST create a market-dominating position. This doctor could actually create 9 of them by simply positioning his specialty in each of his 9 individual areas of treatment. For example, let’s say he decides to start with the top condition on his list… emotionally disturbed kids. These are kids that yell, scream and constantly have a highly belligerent attitude toward their parents. They scream at them and are known in some cases to threaten the parents. These kids can’t be reasoned with and these poor parents have NO clue how to deal with this situation. So, here’s what this doctor needs to do. Forget the website completely – this doctor needs what we call a squeeze page. This is a single page that’s online and specifically addresses ONLY this one condition. So, what should this page look like… and what should it say? Remember the second fundamental – you MUST enter the conversation taking place in the head of your prospect. There’s a problem they have they don’t want… and there’s a result they want but they don’t have. This is where we implement the first two components of the Conversion Equation… Interrupt and Engage. The headline is the Interrupt and it must address the problem they have and don’t want. We started with a new headline – Are You Sick and Tired of the Yelling, Screaming and Belligerent Attitude of Your Child? Does that address the problem these parents have and don’t want? Would you say that’s a 100% bullseye? Now, for the Engage which is the sub-headline. It MUST address the result they want but they don’t have. We used – Now You Can Discover the Secrets to Controlling Your Child and Instantly Restore Peace and Quiet in Your Home. Would you say that’s bullseye number two? Now, let’s look at the third Conversion Equation component… Educate. On the doctor’s original website he had a short video, because he’s trying to appeal to all prospects, his video said this – “Greeting parents. I want to welcome you to remarkable parenting. You will find tons of great information here with hundreds of pages of articles.” Think how ridiculous this sounds if I’m one of these parents with a kid that has a belligerent attitude. Do I want to read hundreds of pages of articles? Or, am I searching for a specific solution to a specific problem? Do you see why most websites these days are basically a total and complete waste of money? They don’t address the things your prospects are truly looking for. Here’s the new script we created for this doctor. “As a parent, are you struggling to gain control of your child’s attitude and emotions? Is your child yelling and screaming at you, while often displaying a belligerent and sometimes threatening tone that no matter what you do or try… you just can’t seem to get under control? My name is Dr. John Smith, and I help parents like you every day learn the techniques that will solve these frustrating and destructive behavioral patterns once and for all. In fact, let me prove it to you. Enter your first name and email in the box to the right, and I’ll send you a series of 60-second techniques that will immediately restore peace and quiet in your home.” Think that just might get more prospects to respond to this message? And that brings us to the final component of the Conversion Equation… the Offer. Look at the doctor’s original offer. His original site was offering a free consultation. The only prospects that will accept that type of offer are those NOW buyers. Remember, they’re less than 1% of the total number of prospects looking for this type of help. When your offer is to “call me,” that basically says “let me sell you” to your prospects. We are so used to getting non-stop sales pitches these days that we resist calling anyone with every fiber of our being. This type of offer is called an incentive offer, and incentive offers only work for common purchases, emergency situations and impulse purchases. And remember, most prospects don’t buy until they have been exposed to your messaging somewhere between 5 to 12 times. If you tell prospects to “call you,” and most won’t, how do you keep marketing to them? Obviously, you can’t. The secret to effective marketing is to offer what most prospects truly want… INFORMATION! Look at the last sentence in the child psychologist’s video script… “enter your first name and email in the box to the right, and I’ll send you a series of 60 second techniques that will immediately restore peace and quiet in your home.” That offer is ZERO risk to a prospect, and it offers them something they truly want… a solution to their problem. They can receive it by simply providing their name and email address… WITHOUT having to speak to anyone… or be subjected to any type of sales pitch. That’s why the offer on this doctor’s squeeze page says, “Learn the Secrets to Gaining and Maintaining Complete Control of Your Child in Less than 60 Seconds.” Is that a highly compelling offer that would appeal to a majority of the prospects directed to this page?
And do you now see why we call this a squeeze page? There are NO navigation buttons on this page to distract the prospect. In fact, there is only ONE action they can take… enter their contact information. Otherwise, they have to close the page completely… and if they do, THAT is when we can redirect them to the doctor’s main website to see if there is something else that might grab their attention. That informational offer provides them with proof that this doctor can actually get them the results they’re looking for, and then within that information is an offer for them to schedule a consultation with the doctor, which they are now more likely to do. But consider these numbers for this doctor’s original website. He could easily generate 300 or more leads per month using a pay-per-click campaign on Facebook. Those leads are then sent to his original website. He will then average around 10% of those leads… or 30 prospects… will see his offer for the free consultation and will call to inquire about it. Notice I said INQUIRE about it, NOT request it. Out of that 10% that will call… only 10% of them will actually consent to the consultation… which equals 3 prospects. Fortunately, for most professionals like this doctor, they typically convert 100% of the prospects they get in front of… so those 3 prospects will more than likely become patients. Note that out of 300 leads, the doctor winds up with 3 new clients. That is the national average today – 1% of all leads generated will typically convert into a new client. But, now let’s look at the doctor’s new squeeze page. First of all, let’s leave his number of leads at 300 per month. That squeeze page won’t impact that number whatsoever. Do you think this new page will increase the number of prospects that will request this doctor’s secrets to gaining and maintaining complete control of their child? The doctor was getting 10% with his old site. What percent do you think would request this new, more compelling offer? Most responses I get average somewhere between 50% to 70%. Well, suppose we stay really conservative and say that just 20% request the new offer. That would mean 60 prospects would receive those secrets and actually see for themselves that this doctor’s methods really work. And once they do, what percent of those do you think might request the consultation with the doctor? Remember, that originally it was just 10%. Again, most responses I get average between 50% to 70%. I would tend to agree with those numbers, but we know he originally converted 10%, so to be really conservative, let’s just leave that conversion rate the same… 10%. So, out of the 60 prospects requesting the doctor’s secrets, 6 of them now request the consultation. And let’s assume like we did originally the doctor converts all 6 of them into patients. That’s an additional 3 patients per month, isn’t it? Now, let’s say this doctor only charges $800 for his services. $800 times 3 new patients is an additional $2,400 per month… which is an annual increase of $28,800. That’s obviously a dramatic increase in revenue considering we’re being conservative… and all we did was make some slight changes to this doctor’s site. So, let me ask you this. Do you think we could get similar results for your business? How many leads have you generated in the last 12 months? How many leads would you estimate you’ve generated this month? How many of those leads requested your offer? If we could create a similar process for your business… and offer compelling information to your prospects just like we did for the child psychologist… do you think more prospects would respond? By what percent? Could we conservatively agree that a 10% opt-in rate is easily a no-brainer? Do you realize just that one change alone would double your current sales revenue? And that’s assuming we don’t increase your number of leads or your final conversion rate… which we will. If you said your last month’s revenue was $25,000… then just this one change alone adds an additional $25,000 to your bottom line. But consider this! That additional revenue is NOT just a one-time increase. That’s revenue the business will generate year after year after year. If you would like more help on this you can contact me directly at jeff@jeffheggie.com, or check out what our E-Learning Marketing System has to offer in our GUIDED TOUR.     Get my Momentum Training Series for FREE HERE! Jeff Heggie Business Development Coach www.JeffHeggie.com

Maximize Your Resources – Part 3

In our recent post, “Maximize Your Resources – Part 2,” we talked about three more ways you can work on maximizing your current resources. They included:

  • Reveal your business’ soul
  • From breaking even to breaking the bank
  • Stand up and stand out

Today we’ll talk about the last three areas you can work on to maximize your current resources. They are:

  • An offer they can’t refuse
  • Would you like fries with that?
  • Stay away from the edge of the cliff

An Offer They Can’t Refuse

The secret to success is to stay ahead of your competitors – maintain a competitive edge. To do that you need to make it easier for your customers/clients to say “yes” rather than “no”. You do this by eliminating all the psychological, financial, physical, emotional and other roadblocks they may have.

You can take the risks for them by offering warranties and guarantees that make the customer feel more confident in you, your business and your products/services. You also must be serious about your offer and follow through if a situation does arise. The quickest way to the bottom is to play games or take back a warranty or guarantee.

Would You Like Fries With That?

It’s the oldest trick in the book. I mean, really, how many times a week do you fall for it? Every time you sell a product or service, you need to offer an add-on, upgrade or back-end product to go with it. These products must be complementary to the original product being purchased and must create a higher perceived value.

Avoid the Edge of the Cliff

Continuing to test and measure your systems, products, marketing methods and all other aspects of your business allow you to see problems before they happen and therefore avoid falling off the edge of the cliff.

Here are a few specific areas you can test for potential improvements:

  • Marketing
  • Sales Copy
  • Customer Service
  • Sales Letters
  • Sales Presentations
  • Employee-Customer Interaction

Through testing these different areas you will find products/services where you can raise the price, maybe others where you can lower the price or offer that product as an incentive item, and find many other areas for improvement that will better utilize your current resources.

This wraps up our series on how to maximize your current resources. If you need help working through any of these or the previous areas, try our GUIDED TOUR to learn about our amazing online coaching options. You can also explore our other options at www.JeffHeggie.comwhich includes our On Demand Business & Marketing Online Classes, our E-Learning Marketing System, our Inner Circle MastermindOne-on-One Coaching and more.

Today you can also get my popular Momentum Training Series for FREE! Click HERE to check it out.

Everything You Have Ever Learned About Generating Leads and Growing Your Business Is Wrong!

  As an entrepreneur and small business owner, are you happy with the results you’re getting from your current marketing efforts? Is your company website generating leads and closing sales for your business? Are you spending your precious marketing dollars… yet seeing little to no results whatsoever? If so, you’re not alone! So why is this happening? I’m here to tell you that everything you have ever heard… everything you have ever learned… and everything you’ve ever been taught about marketing your business… is WRONG! Suppose for a moment that you decide to run a typical marketing campaign for your product or service. You invest more than $10,000 developing your marketing and designing your website in hopes that your prospects will see your message… go to your website… and buy your product or service. You launch your campaign with great hope and anticipation… only to experience over the next several months that your marketing results in just 15 inquiries… and 3 sales that produce $1900 in total revenue. That’s a net loss of $8,100 you will never get back… not to mention all the time, effort and energy you just wasted? But let me ask you this. What if… with our help… you could spend just  $1300 of that $10,000 marketing budget… and just by changing what your marketing says… instead of getting 15 inquiries resulting in only 3 sales… you could generate 137 inquiries that resulted in 37 sales… and each sale was worth an average of $2500? So with our help… instead of losing $8,100… you just pocketed a cool $92,500… all for a measly $1300 investment! That’s a 7,100% return on your marketing dollars. That’s what’s called getting more results… and making more money… for the same time, the same investment… and the same effort spent. Sound farfetched? Not at all. These are the exact results we recently helped one of our clients generate in a business just like yours. Business owners today simply don’t understand the tremendous untapped potential that lies within their marketing. Most businesses today are spending some money on marketing and advertising… and then they decide that whatever results they get from that marketing is probably about as good as it’s going to get. They never imagine that results like the earlier example where our client got 137 inquiries instead of 15… and 37 sales instead of 3… is even remotely possible. I’m here to tell you point blank that nothing could be further from the truth. But don’t take my word for this. Let me prove it to you. Enter your name and email address in the box below… and I’ll send you what may be the single, most eye-opening informational video you will ever see as a business owner.  
>> GET YOUR VIDEO HERE! <<
    This video is content-rich… with NO sales pitch whatsoever. I’ll show you the fundamental formulas and strategies we use with our clients that will not only make your marketing work better… but will position your business as the dominant force in your market. Learn this information… and you will gain a significant advantage over your competitors the moment you implement it. The information I’ll teach you is truly a breakthrough in marketing and advertising, yet it’s simple and easy to understand. And best of all… it works… regardless of what business or industry you’re in. Just enter your name and email address in the box to the right, and let me show you our proven and easy-to-follow step-by-step process for marketing your business the RIGHT way. I look forward to seeing you on the other side!      
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Killer Mistakes – Part 3

In two recent posts I covered the first four of the killer mistakes you can make that will not only make you lose your fish, but possibly your entire company. Today we’re going to talk about the fifth killer mistake: Up Cash Creek Without a Paddle.

Even when business is good there’s still a chance of running out of cash flow. You have to always be prepared for a slow in sales (such as many businesses today with the impact of the Corona Virus) or a surge in expenses. One of the keys to balancing your cash flow is to get your clients to pay on time. This can seem like a nightmare, but is absolutely essential to a successful business.

Here are some tips to speed up the payment process:

  • Always send invoices on time and adjust your records for potential audits.
  • Learn how the client processes payments on their side and find out precisely where to send invoices.
  • Find out who’s in charge of processing orders and payment, so you know who to contact if needed.
  • Have a follow-up procedure in place, just in case.
  • As a last resort, call your contact to ask questions.
  • Always make sure your invoices are correct before sending them out.

 

You also need to make sure your cash flow is protected. You can do this by:

 

  • Always know which accounts need paid and when.
  • Negotiate with your suppliers for the lowest cost possible.
  • Have a bank contingency plan in place.
  • Build your own inventor network.

 

These are all great ways to protect the cash flow of your business and prepare for fish transitions and slow sales. These last few lessons are all about finding and catching your big fish clients. These clients are essential to your success and your need to take the time to work through each of these steps carefully and correctly for the best success.

If you need help with any step of the process of catching your fish or subsequent big fish clients, try our GUIDED TOUR for access to a wealth of great tools and resources as well as our business coaching staff.

Join our Inner Circle Mastermind to join our weekly call with success-focused people looking to help one another fund success.

High Achiever Coaching

 

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This program is only designed for Serious Achievers who will completely commit to succeeding in 2020!


We are not holding anything back in this program. It has been completely designed to help you achieve the success you’ve been dreaming of.


The program includes:

  • Personal One-on-One Coaching
  • A Powerful and Dynamic Online Training Program,
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  • Membership to the Inner Circle Mastermind,
  • Plus more, which we will discuss after your application is accepted


This program Is Not For Everyone and it may not be for you. But if you are SERIOUS about becoming a High Achiever and making 2020 the Best Year Ever, fill out the application HERE.

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Who’s Your Right Salesperson

In a recent post, we talked about making the first contact with your prospective big fish and how to make a positive first impression. Today we’re going to talk about feeling out the personality of your prospective big fish to match the right salesperson to the fish. You need to do this in two steps:
  1. Profile your salespeople’s personalities.
  2. Match the right salesperson to your target fish.
There are essentially three different selling personalities:
  • Sage
  • Pal
  • Pit Bull
            The Sage This salesperson offers knowledge, experience, comfort, and trust. They can make a concerned customer feel at ease. In order to be successful, they need plenty of information, a demo of the product/service, references and case studies, if possible. The Pal Much like it sounds this is a salesperson that shines at building relationships. They can instantly relate to the prospective client and make them seem like old friends in no time. They work best with clients who are looking for friendship, information and in a similar peer group as the salesperson. This can include anything from age and culture to hobbies and nightlife. While sharing experiences can be beneficial to creating a new relationship, your salesperson must always keep it professional and dignified. The resource’s this personality type needs is help pairing with the right client, entertainment (or schmoozing) budget and the right information to meet the client’s needs. The Pit Bull Obviously, this personality type is a little more aggressive than the others. They are all about business and the bottom line. While this may seem harsh to a lot of people, there is a set of businesspeople out there that want the same thing and respect someone who can get down to business and the benefits of a partnership. This salesperson will need to be trusted with a little authority as they will likely be closing deals on the spot. They’ll need plenty of resources and access to products and services. They are best placed in environments where they can work independently, exercise their authoritative discretion and seal deals quickly. These can all be successful when each is used in the right selling environment. You can easily see how matching the right salesperson for the client can secure more big fish and for a longer period of time. If you need help figuring out which of your salespeople fit into these three areas, try our GUIDED TOUR and work with one of our amazing coaches to get your big fish plan in action. To join a network of other amazing, big thinking entrepreneurs check out our Inner Circle Mastermind.
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The Inner Circle Mastermind

The mastermind principle:

Two or more people actively engaged in the pursuit of a definite purpose with a positive mental attitude, constitute an unbeatable force.

NAPOLEON HILL

Click HERE to Join Now!

Being an entrepreneur or business owner can seem very lonely at times. Nobody gets you! Nobody understands! You’re a dreamer! Who can you turn to for advice? Who will understand? Who’s been there before and knows what to do? Who can help you get to the next level? It can feel lonely at times, But you’re not alone! This is why joining a Mastermind Group can be so powerful! A group of like-minded individuals who are all pushing each other to get to the next level. A group where you are comfortable to open up and share. A group that will hold each other accountable. A group where you can learn from the mistake of others so that you don’t have to make them yourself! A place where you can learn from the collective genius of the group. That is the power of a Mastermind Group! I’m excited to announce that if you are ready to take your life and your business to the next level, we are creating the perfect Mastermind Group for you. Our Inner Circle Mastermind Group is a weekly video call focused on such things as:
  • Specific Training Topics
  • Group Discussions on Specific Books and Topics
  • Spot Light Sessions Where The Group Works Through The Issues & Opportunities Of An Individual Inner Circle Group Member
  • Guest Presenters (Authors, Influencers, Entrepreneurs)

Click HERE to Join Now!

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