Tag: local business

Maximize Your Resources – Part 3

In our recent post, “Maximize Your Resources – Part 2,” we talked about three more ways you can work on maximizing your current resources. They included:

  • Reveal your business’ soul
  • From breaking even to breaking the bank
  • Stand up and stand out

Today we’ll talk about the last three areas you can work on to maximize your current resources. They are:

  • An offer they can’t refuse
  • Would you like fries with that?
  • Stay away from the edge of the cliff

An Offer They Can’t Refuse

The secret to success is to stay ahead of your competitors – maintain a competitive edge. To do that you need to make it easier for your customers/clients to say “yes” rather than “no”. You do this by eliminating all the psychological, financial, physical, emotional and other roadblocks they may have.

You can take the risks for them by offering warranties and guarantees that make the customer feel more confident in you, your business and your products/services. You also must be serious about your offer and follow through if a situation does arise. The quickest way to the bottom is to play games or take back a warranty or guarantee.

Would You Like Fries With That?

It’s the oldest trick in the book. I mean, really, how many times a week do you fall for it? Every time you sell a product or service, you need to offer an add-on, upgrade or back-end product to go with it. These products must be complementary to the original product being purchased and must create a higher perceived value.

Avoid the Edge of the Cliff

Continuing to test and measure your systems, products, marketing methods and all other aspects of your business allow you to see problems before they happen and therefore avoid falling off the edge of the cliff.

Here are a few specific areas you can test for potential improvements:

  • Marketing
  • Sales Copy
  • Customer Service
  • Sales Letters
  • Sales Presentations
  • Employee-Customer Interaction

Through testing these different areas you will find products/services where you can raise the price, maybe others where you can lower the price or offer that product as an incentive item, and find many other areas for improvement that will better utilize your current resources.

This wraps up our series on how to maximize your current resources. If you need help working through any of these or the previous areas, try our GUIDED TOUR to learn about our amazing online coaching options. You can also explore our other options at www.JeffHeggie.comwhich includes our On Demand Business & Marketing Online Classes, our E-Learning Marketing System, our Inner Circle MastermindOne-on-One Coaching and more.

Today you can also get my popular Momentum Training Series for FREE! Click HERE to check it out.

Everything You Have Ever Learned About Generating Leads and Growing Your Business Is Wrong!

  As an entrepreneur and small business owner, are you happy with the results you’re getting from your current marketing efforts? Is your company website generating leads and closing sales for your business? Are you spending your precious marketing dollars… yet seeing little to no results whatsoever? If so, you’re not alone! So why is this happening? I’m here to tell you that everything you have ever heard… everything you have ever learned… and everything you’ve ever been taught about marketing your business… is WRONG! Suppose for a moment that you decide to run a typical marketing campaign for your product or service. You invest more than $10,000 developing your marketing and designing your website in hopes that your prospects will see your message… go to your website… and buy your product or service. You launch your campaign with great hope and anticipation… only to experience over the next several months that your marketing results in just 15 inquiries… and 3 sales that produce $1900 in total revenue. That’s a net loss of $8,100 you will never get back… not to mention all the time, effort and energy you just wasted? But let me ask you this. What if… with our help… you could spend just  $1300 of that $10,000 marketing budget… and just by changing what your marketing says… instead of getting 15 inquiries resulting in only 3 sales… you could generate 137 inquiries that resulted in 37 sales… and each sale was worth an average of $2500? So with our help… instead of losing $8,100… you just pocketed a cool $92,500… all for a measly $1300 investment! That’s a 7,100% return on your marketing dollars. That’s what’s called getting more results… and making more money… for the same time, the same investment… and the same effort spent. Sound farfetched? Not at all. These are the exact results we recently helped one of our clients generate in a business just like yours. Business owners today simply don’t understand the tremendous untapped potential that lies within their marketing. Most businesses today are spending some money on marketing and advertising… and then they decide that whatever results they get from that marketing is probably about as good as it’s going to get. They never imagine that results like the earlier example where our client got 137 inquiries instead of 15… and 37 sales instead of 3… is even remotely possible. I’m here to tell you point blank that nothing could be further from the truth. But don’t take my word for this. Let me prove it to you. Enter your name and email address in the box below… and I’ll send you what may be the single, most eye-opening informational video you will ever see as a business owner.  
>> GET YOUR VIDEO HERE! <<
    This video is content-rich… with NO sales pitch whatsoever. I’ll show you the fundamental formulas and strategies we use with our clients that will not only make your marketing work better… but will position your business as the dominant force in your market. Learn this information… and you will gain a significant advantage over your competitors the moment you implement it. The information I’ll teach you is truly a breakthrough in marketing and advertising, yet it’s simple and easy to understand. And best of all… it works… regardless of what business or industry you’re in. Just enter your name and email address in the box to the right, and let me show you our proven and easy-to-follow step-by-step process for marketing your business the RIGHT way. I look forward to seeing you on the other side!      
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Keep Up The Momentum

In a recent post, we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilize that for your benefit.

One of the most important aspects of this is to keep your cheerleader cheering. This refers to the ally you created in the company and who needs to stay loyal to you for you to continue a profitable partnership with your fish. You can keep your champion going by offering or doing a number of things to show appreciation. Some of these things are:

  • Share the limelight.
  • Help them thank their company with new products and services.
  • Emotionally connect them to your company.
  • Know when to leave them alone.
  • Keep your “family” happy.
  • Stay on the front lines.

 

Now that you have some ideas on how to build solid relationships, you need to seek out people to build these relationships with. These alliances will help you get bigger clients that stay with you forever. You can often get in the door by offering them something in exchange for something they need:

  1. Power
  2. Information
  3. Better work experience

These are all great ways to feed your alliance. You need to go into a relationship considering the things a big fish can offer you besides money. These can include:

  • The opportunity for your business to expand
  • The opportunity to learn from the experience and find ways to grow
  • The opportunity to improve your processes, systems and other means of doing business

 

These are some of the best ways to keep your alliances going strong and your partnerships fresh and content.

If you need help with any of these tactics, try our GUIDED TOUR for great tools and resources that can help you every step of the way.