Tag: business coach

Success Strategies from Jeff Heggie – Gratitude and Focus

Day 10 Success Strategies – Gratitude & Focus

If you enjoy this short video and would like to see more from this series, click HERE

 

[Transcript}

Speaker 1: (00:01)
Hey, welcome back. Thanks for joining again today and if this is your first time joining, I appreciate it. If you’d go check out some of the other videos I’ve done, just go to www.JeffHeggie.com and go to Success Strategies up at the top and you’ll be able to see all the other ones. But hopefully these have been useful for you and you’re getting something out of them. I know I have, it’s been nice doing them because it makes me think about things and I’ve just enjoyed doing it. So hopefully this has been a benefit for you as well. I actually, when I was coming home from my run today, I actually recorded one of these already to post and was going to use, but I’ve had some thoughts since then and I wanted to add a few things. So I’m going to do it again.

Speaker 1: (00:39)
I’m going to talk about a couple things. One, what I talked about this morning, was talking about the things that we focus on because really what we focus on is ends up being the life that we live. And as we like we’re, we’re sitting here on Friday. Again, I talked about it, I don’t know when it was a few episodes ago that I talked about, you know, setting your goals, setting your intentions, um, while you’re working from home and we’re in this pandemic that you can make sure you’re still productive, getting things done. And so I want you to look at your week and see what you did accomplish. And I didn’t get this posted as early as I thought, but even if you’re not seeing it till later on, look at what you still have to accomplish throughout this week to make this a successful week for you to make it so that you’ve accomplished everything you set out to do on Monday and put your focus on that.

Speaker 1: (01:34)
Put your focus and effort and put all your energy and make today if it has to be the most productive day of the week and get things done so that you can wrap the week up and either go into the weekend for more work or be with family or whatever. It’s going to be with everything that you wanted to accomplish by Friday down and out of the way. Um, you know, when we talk, when we talk about focus, there’s a common saying that you hear energy flows where, sorry, where focus goes, energy flows. And so as you really focus on the things that are most important to you, you’re going to be able to put all your energy there and that’s when you’re going to accomplish those things. So that’s number one. That’s what I wanted to talk about. But there’s also, I just got off the call with a client that we talked about something that I want to share as well.

Speaker 1: (02:27)
It’s something that I’ve done myself in the past. I’ve had clients do it in the past. I asked this client to do it and it was actually a good friend of mine, Joseph talked to me about it just a while ago. I’m with Jim quick if you don’t know Jim quick. I knew of him, uh, some of his work, but after Joseph talked to me about it and some of his things that he was teaching, I went and started studying some of gym stuff and I actually ended up being in a course right now. I wanted gyms and the thing that Jim was talking about in the thing that Joseph brought up to me was how a gratitude journal can help people that are dealing with anxiety and depression. And so, you know, with myself or with these clients that I’m working with, that wasn’t the intention of the gratitude journal.

Speaker 1: (03:15)
But I, I agree with it. I think there’s a lot of opportunity there to use a gratitude journal to help you with that. But there’s also a lot more than comes out of it that I think is very worthwhile. And if you’ve never done one before, give it a try. Just give it a week. Go for a week, see how it goes. And I’m going to give you two different ways to do it. One for yourself and one for you and a significant other or a friend or whatever it might be. Number one is just this client that I was just working with. Uh, she meditates every morning. And so what I asked her to do is immediately after her meditation, just spend five minutes and just start writing about things that you’re grateful for. And I told her one day it might be deep and really meaningful and the next day you might be saying, you know, I’m grateful that I got out of bed this morning.

Speaker 1: (04:08)
But just start writing and recognizing all the blessings you have in your life. Because even if you’re having a terrible day, even if things are going awful, the fact that you can spend some time and focus on some things that you’re grateful for will go a long ways. And so spend at least five minutes a day writing in a gratitude journal that your focus on those blessings in your life and you’re going to see a shift in a see a mindset shift and you’ll start recognizing and realizing that even when things are bad, your life is full of blessings and opportunities. Now the other way, and I did this actually, I don’t know, I believe it was Darren Hardy. I learned it from, um, I wrote a gratitude journal every day for I don’t know how many months, but what I would write in it is everything that I was grateful for about my spouse, about my wife, Tamara.

Speaker 1: (05:04)
And just every single day I wrote, you know, just a few lines, a paragraph of something I was grateful for. Sometimes, like I was saying with this gratitude journal, sometimes it was deep. Sometimes I was grateful that she did my laundry. Um, sometimes I was grateful that she folded my clothes, made me dinner, whatever it might be. But every day I wrote about something that I was grateful for. And what I noticed is I started looking for things that she was doing that I was grateful for. So every day I was recognizing those things that whether she was purposely doing something for me, going out of her way to do something or if it was just what she does every day, I was recognizing all that she does for me, my family, whatever it is. And so I want you to do that. Whether it’s a spouse, a friend, family member, whatever, try that as well.

Speaker 1: (05:57)
Start writing in it everyday. Something you’re grateful for, what they’ve done, what they do. And, and then the best part was she didn’t know I was doing it. And then one day I gave it to her and you know, it was pretty meaningful. It went a long way in helping solidify and build our relationship for her to be able to go through there and see the, I actually recognized all the different things that she did. Um, you know, there’s so many times that your spouse does things that they don’t get recognized for. And when you do something like that and they can see that you appreciate it, that you don’t take it for granted. It goes a long ways and I think the opportunity to do that was helpful to me, but it was helpful for her as well to see that I recognize those things.

Speaker 1: (06:49)
So again, looking at end in this week, it’s Friday, uh, hope you have a great weekend, whether you’re working, spending time with family, whatever it is, hope it’s great and productive and you can get things done. But really focus on getting things wound up for your Friday, what you wanted to be accomplishing by this time. When you sat down on Monday and you were looking at what you wanted to get done, let’s get it done. Get caught up. If you’re ahead, get some extra done, whatever it is, and then, you know, take some time to start five minutes a day is all it’s going to take. You can figure out how to carve out five minutes, especially right now, when everyone’s home, five minutes a day, write in a gratitude journal, write everything you can think of that you’re grateful for. Every day it’s going to be different.

Speaker 1: (07:35)
There’s going to be days that it’s the same things over and over. You’re grateful for the exact same things, but it’s gonna change your focus. It’s going to change what you’re focusing on and it’s gonna help you to recognize those blessings. And then the same thing, doing one for your spouse or for someone else will wreck. You’ll start to recognize and focus on the blessing they bring to your life as well. So thank you. Have a great day. Have a great weekend, and I probably won’t see you til Monday, but we will do another one of these then and keep in touch. Go to www.JeffHeggie.com and sign up for the Momentum Training, it’s free. Yesterday I talked about signing up, going through that and then giving me some feedback. I would love to hear feedback on it. Please. When you go through it, it’s only three videos that’ll come out every couple days and the, I think the longest one is 30 minutes and the rest are about 1213 minutes.

Speaker 1: (08:30)
It doesn’t take a lot of time, but I think there’s really some impactful information in there that will be helpful for you as you’re dealing with things as we’re going through this pandemic. But even if, whether we’re in this pandemic or not, there’s some great things that talks about the Momentum Cycle and how to build confidence and how to change cycles when you’re on a downward cycle. And then it goes into creating your path and finding out what your goals are, where you want to be in a year, and how you’re going to get there. And then on the last day it talks about figuring out for each of your goals what your why is, why you truly want to do it. And it’s a, it’s a really cool exercise to go through that. It’s not just here’s my why, this is why I want it. It makes you do some thinking and it makes you dig down and you’ll realize some things that you didn’t know before. So thanks and again, go to www.JeffHeggie.com to get that and we will talk to you again on Monday. Take care.

 

Daily Success Strategies

As a business and success coach I’m often asked for advice on various topics. Recently I had a request from a client to just give them one thought or idea to focus on each day. As I thought about that, I made the decision to do it on a bigger scale than just helping one of my clients. I’m not sure how long this will go on for, but at least for now, while we are dealing with COVID-19 and the Coronavirus Pandemic, I’ll be sharing a daily success strategy and I’ll be making it public.

Below you’ll find my video from today, but you can gain full access to them by visiting my DAILY SUCCESS STRATEGIES page

 

Multiply on Your Maximizing Resources – Part 1

The next series of my small business marketing posts will cover how to take maximizing resources and multiply them for even bigger results.

In this first of the four-part series we’ll cover:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients

Call in the Troops

Finding and securing new clients can be exhausting and expensive. Instead work with other companies to help you find new clients. Find solid companies with secure, positive relationships with their customers/clients. Also, ensure that their products/services are not directly competitive with yours.

Contact prospective partner companies and talk with them about helping promote your products/services to their clients. Always offer them a commission on the sales that come from their client lists.

Make sure to include these key points in your proposal:

  • Ensure that your products/services don’t compete with theirs.
  • The partnership will not take away from their current or future sales.
  • The partnership will increase their profits.
  • They won’t have to do nor spend anything on the partnership.
  • You will produce all needed marketing materials.
  • You will offer an unconditional guarantee on all products/services.

 

Bring ‘Em Out of the Woodwork

If you take the time to put together a solid referral system, you’ll draw new customers/clients out of the woodwork through everyone you already know. You can start doing this through first showing all your current clients how much you care about them.

Then show them how your products/services can significantly improve their lives or businesses. If you can do this consistently, they will naturally and comfortably bring new clients right to you.

Black Sheep Clients

One of the best ways to rejuvenate business is to find your stray clients and offer them something amazing. First you need to understand why they strayed and are no longer purchasing from you. There are generally three reasons why customers/clients leave. They are:

  1. Unrelated causes that have nothing to do with you
  2. A problem with their last purchase
  3. No longer benefit from your products/services

The best way to bring these clients back is to simply contact them. If you don’t make the first move, they’ll never come back. You make an appointment to visit them or call them if it’s not possible to meet in person.

Talk openly with your stray clients. Let them know you noticed they were no longer working with you and that you’d like to talk with them about their experiences with you and how you can improve things to work together again. Take the time to make them feel special and work hard to make sure their experiences with you going forward are the best ever.

This wraps up the first three areas on how to multiply your maximized resources. If you need help working on any of these ideas or processes, try our GUIDED TOUR to work with an experienced business coach. Also, make sure to get registered for our Momentum Course while it is still available for FREE!

Next time we’ll talk about the next three areas of multiplying your resources. They include: Olympic-Size Sales Staff, Open Sea Fishing and Call for Back-Up.

Marketing and Advertising – Generating More Leads For Your Small Business

Business owners today are in the fight of their lives. The global economy is in shambles, they have no additional revenue sources they can tap into for financial support during lean times – and perhaps worst of all, marketing and advertising just don’t work as well as they used to. In fact, for many small business owners, marketing isn’t producing any results for them at all… and their financial situation is growing more desperate by the day. As a business owner or entrepreneur, if you’re struggling right now to generate more leads and clients for your business, and you need to find immediate ways to dramatically increase your business’ bottom-line revenue, over the next few issues of SAVVY The Business Magazine I’ll show you how I can help you make all of these problems disappear forever. Over the next few issues, I’m going to give you back door access to a series of powerful business growth strategies that are some of the most powerful revenue-generating strategies ever created. So let’s get started.
Small Business Owners - Marketing and Advertising
Photo by Pixabay on Pexels.com
More Leads – Marketing and Advertising Let’s face it. The major hot button for most small businesses these days is the ability to generate leads. All small businesses want more leads, but few of them know how to successfully attract customers to their business. As a coach, I have in-depth knowledge and skill when it comes to generating leads. So here’s the process I use to do this. If you’re like 99% of the business owners I speak with, you may often feel lost or overwhelmed as you try to navigate through all the various options available these days. Websites, social media, SEO, email marketing, Facebook, pay-per-click and so on. Let me do you a favor right now and completely remove that overwhelm from your life forever. Are you familiar with the 80/20 rule? For business owners, it means 20% of what you do every day is generating 80% of your total annual revenue. In other words, you’re only doing a few things daily that makes you most of your money. I can tell you specifically what makes up that 20%, and that’s all you really need to focus on. There are 5 areas that make up that 20% – leads, conversions, transactions, pricing and profits. To show you the potential impact we can have in these five areas, I use a tool called a Profit Growth Calculator. Do you by chance know the exact number of leads and sales you’ve made over the past 12 months? No! That’s OK… let’s plug in numbers for a make-believe business. Let’s say your business generated 1000 leads in the past year… and your average conversion rate was 25%. Let’s also say your customers bought what you sell 10 times throughout the year… and they typically paid on average around $100 per purchase. Finally, let’s say your profit margin per sale is only 25%. Notice at the bottom that you’re earning $62,500 annually. But, look what happens if we simply increase each of these 5 areas by a meager 10%. You would see your annual revenue almost double from $62,500 to over 6 figures. By the way. Most business owners would KILL to almost double their revenue, wouldn’t you agree? Now, watch what happens if you could increase each of the 5 areas by 50%. Your business would skyrocket from $62,500 to almost half a million dollars annually. Now, you may be thinking 50% gains in each of these 5 areas would be next to impossible. Let me assure you, a 50% increase is possible, and I’m going to prove it to you right now. When asked, most business owners tell me “word of mouth”, or more often than not “referrals”, are how they generate leads. Referrals are obviously an excellent lead source. In fact, it may be the best one by far, but the problem is you never know when you will get them. They’re not reliable and you certainly can’t generate them whenever you want. 99% of businesses today do have a website. Do you know for sure how many leads your website generates every month? Do you know for sure how many sales your website produces every month? Can I show you why your website isn’t generating leads or closing sales for you. Here’s the key to successful marketing. You MUST be able to enter the conversation taking place in the head of your prospects. Or, another way to look at it is to be able to address the number one question on your prospect’s mind at just the right time. So how do you do this? It’s actually quite simple when you know and understand the fundamentals of marketing. The conversation that’s taking place in EVERY prospect’s mind revolves around two major points. There’s a problem they have, and they don’t want… and there’s a result they want but don’t have. Now believe it or not, there is actually a marketing formula we follow that takes these two points into account and spits out a message so compelling it practically forces your prospects to buy what you sell. It’s called the Conversion Equation, and it looks like this – Interrupt, Engage, Educate and Offer. The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral, or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline… and it MUST address the problem your prospects have that they don’t want. The Engage is your sub-headline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have. The Educate is the information you provide… either verbally or in writing… that presents evidence to your prospects that you and your product or service are superior in every way to your competition. Unfortunately, MOST businesses aren’t different from their competitors, and that’s why you MUST innovate your business to create what we refer to as a market-dominating position. You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price. And finally, the Offer. You MUST create a compelling offer that makes it so irresistible your prospects can’t turn it down. But, here’s another critical fundamental of marketing. Because of the saturation of marketing messages these days, most prospects have become numb to most marketing. Following our Conversion Equation can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell. For most businesses today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision. Following the Conversion Equation reduces the touch points to somewhere between 5 to 12 points of contact. But here’s the key… most businesses don’t follow up with their prospects at all, and this provides a HUGE window of opportunity for ANY business that does follow up… to position themselves as the dominant force in their industry. But, in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you MUST find a way to collect their contact information, and that’s the purpose of your Offer. Most businesses offer something that only appeals to prospects we call NOW buyers – prospects ready to make an immediate purchase. Unfortunately, NOW buyers make up less than 1% of the total number of prospects that are in the market to buy what you sell. These businesses typically offer prospects a free consultation, a discount, a coupon, a free assessment, a complimentary quote, or the biggest mistake of all… CALL US! For most businesses, all of their marketing material… their website… their business card… all list their phone number as their sole offer… and that ONLY appeals to that 1% of NOW buyers. The remaining 99% of viable prospects are “investigating” and gathering information about what you sell. They’re searching for information because they want to determine who is offering the best value. You see, prospects DON’T shop price – they shop VALUE! The only reason prospects consider price is that most businesses don’t give them any other value proposition to consider except price. Remember what I said a moment ago about making your business unique – creating a market-dominating position? Most businesses don’t do that, and since they… and all of their competitors… look exactly the same, prospects are FORCED to shop price. So, with these fundamentals in mind, let’s see how your website stacks up to them. Let me tell you about a website we recently revised for a child psychologist so you can see what I mean. His website was typical for his profession. He had a very generic headline – Parenting Advice and Resources from Dr. John Smith He has to have a headline like that because he’s attempting to be all things to all prospects. Basically, this doctor helps parents deal with adolescent problems. He had a list of the 9 areas he specialized in – emotionally disturbed kids, behavioral problems, teen pregnancy, peer pressure and so on. So, let’s compare this site with the fundamentals we just discussed. First, you MUST create a market-dominating position. This doctor could actually create 9 of them by simply positioning his specialty in each of his 9 individual areas of treatment. For example, let’s say he decides to start with the top condition on his list… emotionally disturbed kids. These are kids that yell, scream and constantly have a highly belligerent attitude toward their parents. They scream at them and are known in some cases to threaten the parents. These kids can’t be reasoned with and these poor parents have NO clue how to deal with this situation. So, here’s what this doctor needs to do. Forget the website completely – this doctor needs what we call a squeeze page. This is a single page that’s online and specifically addresses ONLY this one condition. So, what should this page look like… and what should it say? Remember the second fundamental – you MUST enter the conversation taking place in the head of your prospect. There’s a problem they have they don’t want… and there’s a result they want but they don’t have. This is where we implement the first two components of the Conversion Equation… Interrupt and Engage. The headline is the Interrupt and it must address the problem they have and don’t want. We started with a new headline – Are You Sick and Tired of the Yelling, Screaming and Belligerent Attitude of Your Child? Does that address the problem these parents have and don’t want? Would you say that’s a 100% bullseye? Now, for the Engage which is the sub-headline. It MUST address the result they want but they don’t have. We used – Now You Can Discover the Secrets to Controlling Your Child and Instantly Restore Peace and Quiet in Your Home. Would you say that’s bullseye number two? Now, let’s look at the third Conversion Equation component… Educate. On the doctor’s original website he had a short video, because he’s trying to appeal to all prospects, his video said this – “Greeting parents. I want to welcome you to remarkable parenting. You will find tons of great information here with hundreds of pages of articles.” Think how ridiculous this sounds if I’m one of these parents with a kid that has a belligerent attitude. Do I want to read hundreds of pages of articles? Or, am I searching for a specific solution to a specific problem? Do you see why most websites these days are basically a total and complete waste of money? They don’t address the things your prospects are truly looking for. Here’s the new script we created for this doctor. “As a parent, are you struggling to gain control of your child’s attitude and emotions? Is your child yelling and screaming at you, while often displaying a belligerent and sometimes threatening tone that no matter what you do or try… you just can’t seem to get under control? My name is Dr. John Smith, and I help parents like you every day learn the techniques that will solve these frustrating and destructive behavioral patterns once and for all. In fact, let me prove it to you. Enter your first name and email in the box to the right, and I’ll send you a series of 60-second techniques that will immediately restore peace and quiet in your home.” Think that just might get more prospects to respond to this message? And that brings us to the final component of the Conversion Equation… the Offer. Look at the doctor’s original offer. His original site was offering a free consultation. The only prospects that will accept that type of offer are those NOW buyers. Remember, they’re less than 1% of the total number of prospects looking for this type of help. When your offer is to “call me,” that basically says “let me sell you” to your prospects. We are so used to getting non-stop sales pitches these days that we resist calling anyone with every fiber of our being. This type of offer is called an incentive offer, and incentive offers only work for common purchases, emergency situations and impulse purchases. And remember, most prospects don’t buy until they have been exposed to your messaging somewhere between 5 to 12 times. If you tell prospects to “call you,” and most won’t, how do you keep marketing to them? Obviously, you can’t. The secret to effective marketing is to offer what most prospects truly want… INFORMATION! Look at the last sentence in the child psychologist’s video script… “enter your first name and email in the box to the right, and I’ll send you a series of 60 second techniques that will immediately restore peace and quiet in your home.” That offer is ZERO risk to a prospect, and it offers them something they truly want… a solution to their problem. They can receive it by simply providing their name and email address… WITHOUT having to speak to anyone… or be subjected to any type of sales pitch. That’s why the offer on this doctor’s squeeze page says, “Learn the Secrets to Gaining and Maintaining Complete Control of Your Child in Less than 60 Seconds.” Is that a highly compelling offer that would appeal to a majority of the prospects directed to this page?
And do you now see why we call this a squeeze page? There are NO navigation buttons on this page to distract the prospect. In fact, there is only ONE action they can take… enter their contact information. Otherwise, they have to close the page completely… and if they do, THAT is when we can redirect them to the doctor’s main website to see if there is something else that might grab their attention. That informational offer provides them with proof that this doctor can actually get them the results they’re looking for, and then within that information is an offer for them to schedule a consultation with the doctor, which they are now more likely to do. But consider these numbers for this doctor’s original website. He could easily generate 300 or more leads per month using a pay-per-click campaign on Facebook. Those leads are then sent to his original website. He will then average around 10% of those leads… or 30 prospects… will see his offer for the free consultation and will call to inquire about it. Notice I said INQUIRE about it, NOT request it. Out of that 10% that will call… only 10% of them will actually consent to the consultation… which equals 3 prospects. Fortunately, for most professionals like this doctor, they typically convert 100% of the prospects they get in front of… so those 3 prospects will more than likely become patients. Note that out of 300 leads, the doctor winds up with 3 new clients. That is the national average today – 1% of all leads generated will typically convert into a new client. But, now let’s look at the doctor’s new squeeze page. First of all, let’s leave his number of leads at 300 per month. That squeeze page won’t impact that number whatsoever. Do you think this new page will increase the number of prospects that will request this doctor’s secrets to gaining and maintaining complete control of their child? The doctor was getting 10% with his old site. What percent do you think would request this new, more compelling offer? Most responses I get average somewhere between 50% to 70%. Well, suppose we stay really conservative and say that just 20% request the new offer. That would mean 60 prospects would receive those secrets and actually see for themselves that this doctor’s methods really work. And once they do, what percent of those do you think might request the consultation with the doctor? Remember, that originally it was just 10%. Again, most responses I get average between 50% to 70%. I would tend to agree with those numbers, but we know he originally converted 10%, so to be really conservative, let’s just leave that conversion rate the same… 10%. So, out of the 60 prospects requesting the doctor’s secrets, 6 of them now request the consultation. And let’s assume like we did originally the doctor converts all 6 of them into patients. That’s an additional 3 patients per month, isn’t it? Now, let’s say this doctor only charges $800 for his services. $800 times 3 new patients is an additional $2,400 per month… which is an annual increase of $28,800. That’s obviously a dramatic increase in revenue considering we’re being conservative… and all we did was make some slight changes to this doctor’s site. So, let me ask you this. Do you think we could get similar results for your business? How many leads have you generated in the last 12 months? How many leads would you estimate you’ve generated this month? How many of those leads requested your offer? If we could create a similar process for your business… and offer compelling information to your prospects just like we did for the child psychologist… do you think more prospects would respond? By what percent? Could we conservatively agree that a 10% opt-in rate is easily a no-brainer? Do you realize just that one change alone would double your current sales revenue? And that’s assuming we don’t increase your number of leads or your final conversion rate… which we will. If you said your last month’s revenue was $25,000… then just this one change alone adds an additional $25,000 to your bottom line. But consider this! That additional revenue is NOT just a one-time increase. That’s revenue the business will generate year after year after year. If you would like more help on this you can contact me directly at jeff@jeffheggie.com, or check out what our E-Learning Marketing System has to offer in our GUIDED TOUR.     Get my Momentum Training Series for FREE HERE! Jeff Heggie Business Development Coach www.JeffHeggie.com

Maximize Your Resources – Part 3

In our recent post, “Maximize Your Resources – Part 2,” we talked about three more ways you can work on maximizing your current resources. They included:

  • Reveal your business’ soul
  • From breaking even to breaking the bank
  • Stand up and stand out

Today we’ll talk about the last three areas you can work on to maximize your current resources. They are:

  • An offer they can’t refuse
  • Would you like fries with that?
  • Stay away from the edge of the cliff

An Offer They Can’t Refuse

The secret to success is to stay ahead of your competitors – maintain a competitive edge. To do that you need to make it easier for your customers/clients to say “yes” rather than “no”. You do this by eliminating all the psychological, financial, physical, emotional and other roadblocks they may have.

You can take the risks for them by offering warranties and guarantees that make the customer feel more confident in you, your business and your products/services. You also must be serious about your offer and follow through if a situation does arise. The quickest way to the bottom is to play games or take back a warranty or guarantee.

Would You Like Fries With That?

It’s the oldest trick in the book. I mean, really, how many times a week do you fall for it? Every time you sell a product or service, you need to offer an add-on, upgrade or back-end product to go with it. These products must be complementary to the original product being purchased and must create a higher perceived value.

Avoid the Edge of the Cliff

Continuing to test and measure your systems, products, marketing methods and all other aspects of your business allow you to see problems before they happen and therefore avoid falling off the edge of the cliff.

Here are a few specific areas you can test for potential improvements:

  • Marketing
  • Sales Copy
  • Customer Service
  • Sales Letters
  • Sales Presentations
  • Employee-Customer Interaction

Through testing these different areas you will find products/services where you can raise the price, maybe others where you can lower the price or offer that product as an incentive item, and find many other areas for improvement that will better utilize your current resources.

This wraps up our series on how to maximize your current resources. If you need help working through any of these or the previous areas, try our GUIDED TOUR to learn about our amazing online coaching options. You can also explore our other options at www.JeffHeggie.comwhich includes our On Demand Business & Marketing Online Classes, our E-Learning Marketing System, our Inner Circle MastermindOne-on-One Coaching and more.

Today you can also get my popular Momentum Training Series for FREE! Click HERE to check it out.

Maximize Your Resources – Part 2

Last week we talked about the first three areas to work through in maximizing your current resources. They were:
  • Recognize the obvious
  • Unconventional breakthroughs
  • Face the facts
Today we’ll cover the next three, which are:
  • Reveal your business’ soul
  • From breaking even to breaking the bank
  • Stand up and stand out
Small Business and customer service
Reveal Your Business’ Soul Every business has a soul and you likely felt it the strongest when your business was just starting. It’s that passion, newness and momentum you had at the very beginning. Sometimes that can get lost along the way as your business gets stagnant and set in its ways. You have to break out of that rut and get back to your business’ true soul. The philosophy of putting your client’s needs above your own is the true key to success. You need to serve your clients not sell to them. They want to build a relationship based on trust, not a used car. Add to these responsibilities your ability to solve problems, handle special situations, be a friend to your clients and focus on offering valuable, high quality products/services. Only then will you get back to the basics and find you have more resources than you thought. From Breaking Even to Breaking the Bank One of the classic and most used ways to attract clients is to offer them a ridiculously low price on their initial purchase and lock them in for future purchases. You see this approach with movie or book clubs and even credit card companies who offer lower interest rates for the first six months. Essentially, you are offering them a deal on their first purchase and then you offer them back-end and add-on products along the way. These are naturally higher prices and will bring them in to more of an intimate relationship with you and your company. Stand Up and Stand Out You need to stand out from the pack among your competitors. They only way you can do this through consistency and value. You do this by discovering what your USP (Unique Selling Proposition) is and perfecting it. Here are some tips to help you find and develop your USP:
  1. Look for unfilled needs in your industry.
  2. Use preemptive marketing.
  3. Use a technique that is clear and to the point.
This wraps up this post. If you need help with any of these areas and techniques, try our GUIDED TOUR to access a wealth of resources and tools. You can also get our special Momentum Series training that focuses on helping you become clear on your goals and then showing you the path to get there. Right now I’m offering that program for Free to my readers at: Momentum Training Series.

Maximize Your Resources – Part 1

Over the next few posts we’re going to talk about how to take a hard look at your current resources and get the most out of them. This can help your capital go further and increase your profit margin.

Today we’ll cover three different ways to maximize what you already have. These include:

  • Recognize the obvious
  • Unconventional breakthroughs
  • Face the facts

 

Recognize the Obvious

Sometimes when you are too close to something, you can’t make out the big picture. You need to step back and really take a hard look at the resources you currently have in front of you. You are surrounded by opportunities that can boost your career and help your business become more successful.

Unconventional Breakthroughs

Don’t sit around waiting for breakthroughs, you need to create them yourself. A breakthrough is merely a new way of doing things or finding a new thing to do for the same or better results. You should be having regular brainstorming sessions and encouraging your team to come forward with breakthroughs or ideas any time they have them.

With our current situation with COVID-19, this is more important than ever.

Some great examples of breakthroughs are:

  • A health and beauty company discovers a side effect of a product that can be re-marketed and sold.
  • A company creates a roll-on deodorant inspired by the shape and size of a ball point pen.
  • The founder of Nike poured rubber onto a waffle iron and created the most innovative and successful running shoe ever.

 

When attracting or strategizing for a breakthrough there are some key objectives you need to keep in mind. They are:

  1. Look for the hidden opportunity in every situation.
  2. Look for at least on cash windfall for your business every three months.
  3. The more value for your client, the better your breakthrough.
  4. Create multiple streams of idea to find the best breakthroughs.
  5. Effective breakthroughs remove all risk or resistance.

Face the Facts

Before you can put your breakthroughs to work you need to face the facts of the processes and systems that are not working for you and work to correct or get rid of them. System analysis is a good way to do this. Once you have a listing of your strengths and weaknesses, you need to compare those to the strengths and weaknesses of your competitors.

There are some great questions you can present to you and your team to get a handle on where your business is right now. They are:

  1. Why did I first start this business? Why am I in this industry?
  2. What products/services did I offer then? Which were the most popular?
  3. Why are my customers/clients buying from me right now?
  4. How did I generate new customers/clients then?
  5. Which of my marketing efforts were bringing in the best results?

Once you’ve got some answers to these questions, you’ll know better how to approach your weaknesses.

These three areas we’ve gone over give you a jumping off point for how to utilize your current resources to their fullest potential. If you need any help with your strategic or systems analysis, try our GUIDED TOUR to work with one of our amazing business coaches or join our Inner Circle Mastermind.

Killer Mistakes – Part 3

In two recent posts I covered the first four of the killer mistakes you can make that will not only make you lose your fish, but possibly your entire company. Today we’re going to talk about the fifth killer mistake: Up Cash Creek Without a Paddle.

Even when business is good there’s still a chance of running out of cash flow. You have to always be prepared for a slow in sales (such as many businesses today with the impact of the Corona Virus) or a surge in expenses. One of the keys to balancing your cash flow is to get your clients to pay on time. This can seem like a nightmare, but is absolutely essential to a successful business.

Here are some tips to speed up the payment process:

  • Always send invoices on time and adjust your records for potential audits.
  • Learn how the client processes payments on their side and find out precisely where to send invoices.
  • Find out who’s in charge of processing orders and payment, so you know who to contact if needed.
  • Have a follow-up procedure in place, just in case.
  • As a last resort, call your contact to ask questions.
  • Always make sure your invoices are correct before sending them out.

 

You also need to make sure your cash flow is protected. You can do this by:

 

  • Always know which accounts need paid and when.
  • Negotiate with your suppliers for the lowest cost possible.
  • Have a bank contingency plan in place.
  • Build your own inventor network.

 

These are all great ways to protect the cash flow of your business and prepare for fish transitions and slow sales. These last few lessons are all about finding and catching your big fish clients. These clients are essential to your success and your need to take the time to work through each of these steps carefully and correctly for the best success.

If you need help with any step of the process of catching your fish or subsequent big fish clients, try our GUIDED TOUR for access to a wealth of great tools and resources as well as our business coaching staff.

Join our Inner Circle Mastermind to join our weekly call with success-focused people looking to help one another fund success.

005 The Jeff & Heidi Show with Tori Gordon

In Episode 005 of The Jeff & Heidi Show, we interview Tori Gordon of Coachable LLC and host of You’re Welcome Radio.

https://youtu.be/73vD0lZL3Pg

Episode 005 Guest: Tori Gordon

Instagram: @coachtorigordon

Podcast: You’re Welcome Radio – https://open.spotify.com/show/4e62a5zpupdFpkErMiEimz

Facebook: https://www.facebook.com/groups/coachable/

Website launching in March 2020 – www.torigordon.com

Businesswoman, Podcast Host and Mindset Guru. Tori Gordon is an entrepreneur, keynote speaker, podcast host and master transformation coach who is committed to guiding people and organizations to their highest potential. She spent six years fitting in with societal norms and climbing the corporate ladder before leaving good for great and following her passion and to empower others to find their path, heal their past, and create a life they love. After being inspired by the unexpected loss of her sister and mother to cancer and years of transformational experiences, she realized her journey was indeed her destination. As founder and CEO of professional coaching agency, Coachable LLC, Tori’s mission is to guide and facilitate client’s authentic emergence as they learn radical self-acceptance and uncover their own inner power so that they can step out of the box they’ve been limited by and embrace new standards for living.

Hosted By:

D. Jeff Heggie

Heidi Anderson

Subscribe to The Jeff & Heidi Show and Never Miss an Episode

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Keep Up The Momentum

In a recent post, we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilize that for your benefit.

One of the most important aspects of this is to keep your cheerleader cheering. This refers to the ally you created in the company and who needs to stay loyal to you for you to continue a profitable partnership with your fish. You can keep your champion going by offering or doing a number of things to show appreciation. Some of these things are:

  • Share the limelight.
  • Help them thank their company with new products and services.
  • Emotionally connect them to your company.
  • Know when to leave them alone.
  • Keep your “family” happy.
  • Stay on the front lines.

 

Now that you have some ideas on how to build solid relationships, you need to seek out people to build these relationships with. These alliances will help you get bigger clients that stay with you forever. You can often get in the door by offering them something in exchange for something they need:

  1. Power
  2. Information
  3. Better work experience

These are all great ways to feed your alliance. You need to go into a relationship considering the things a big fish can offer you besides money. These can include:

  • The opportunity for your business to expand
  • The opportunity to learn from the experience and find ways to grow
  • The opportunity to improve your processes, systems and other means of doing business

 

These are some of the best ways to keep your alliances going strong and your partnerships fresh and content.

If you need help with any of these tactics, try our GUIDED TOUR for great tools and resources that can help you every step of the way.